Local Visibility Report
Google Business Profile rankings across West Hartford, Newton, Charlotte, and Salt Lake City markets.
Note:
- Charlotte SERP rankings for "design build contractors" (organic listing, not GBP)No page 1 ranking
- Salt Lake City SERP rankings for "design build contractors" (organic listing, not GBP)No page 1 ranking
- West Hartford SERP rankings for "design build contractors" (organic listing, not GBP)Position #2
- Newton, CT SERP rankings for "design build contractors" (organic listing, not GBP)Position #4
Your Google Business Profile local visibility shows opportunity for growth. While you're ranking #1 in West Hartford for "design build contractors" (1.0 average map rank) and looking great in Newton (1.1) and Charlotte (1.2), you're essentially invisible for high-intent commercial construction keywords in your target markets. Your rankings for "commercial building contractors" average position #17.5 in West Hartford and #17.6 in Newton, with no visibility at all in Salt Lake City. For "commercial construction services," you're ranking around position #20.8 in Charlotte with zero visibility elsewhere.
The Strategic Implication
You're capturing design-build traffic but missing commercial opportunities where you could command higher margins and longer client tenure (two critical factors in our IMPACT framework for identifying your most profitable growth paths).
Our ProfitPaths® Approach
Rather than spreading efforts thin across all keywords, we'd help you identify which commercial service offering (your IMPACT Offering) paired with which specific customer segment (your IMPACT Customer) represents your highest-value opportunity. Then we'd build targeted local SEO strategies, location-specific content, and Google Business Profile optimization specifically designed to dominate those commercial search results in your priority markets. This focused approach typically delivers faster, more measurable revenue impact than generic SEO tactics.
Market-by-Market Analysis
West Hartford, CT
Analysis
Your GBP visibility for this keyword is lacking, ranking approximately position #9 within your service area, with rankings decreasing as you move further out this office's location (which is normal).
Analysis
No real visibility for this keyword. Note: this broader term "commercial construction services" may not be as relevant to you. However, for the sake of this audit (and without diving into the nitty gritty via a 5K SEO kickoff call), I think it's important we still provide you the data on your visibility for this keyword so we can help contextualize your organic visibility across a few different longtail keywords.
Analysis
Excellent GBP visibility for this keyword (screenshot of the SERPs below showing your GBP in position #1):
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