Conclusion & Next Steps
Strategic recommendations for maximizing your SEO investment
Conclusion
Claris Design Build has built a strong local presence around design-build keywords, particularly in West Hartford and Newton, with excellent Google Business Profile visibility. However, the current strategy leaves significant revenue potential untapped in the commercial construction segment, where rankings remain low or nonexistent across several target markets.
A focused SEO strategy centered on high-value commercial service offerings, paired with optimized conversion paths, represents a powerful growth opportunity. Strengthening backlink quality, fixing key CRO issues (e.g., CTA prominence and mobile UX), and addressing minor technical SEO improvements will increase visibility, attract higher-margin leads, and drive measurable revenue growth.
By aligning efforts with a targeted ProfitPaths® strategy—rather than generic SEO tactics—Claris can dominate commercial search visibility in priority markets, convert more traffic into qualified leads, and extend client lifetime value.
Next Steps: The ProfitPaths® Approach
This audit reveals a clear opportunity: Claris Design Build has solid design-build visibility but is essentially invisible for other high-margin commercial construction keywords (including "design build construction") where you could grow in the SERPs and increase relevant traffic to your core pages.
The core issue isn't technical SEO — your site infrastructure is strong. The gap is strategic: you're ranking well for certain design-build terms but not others, and you're missing the commercial construction searches that could drive higher-value projects. Rather than spreading efforts across all services and markets with generic SEO tactics, our ProfitPaths® methodology focuses on your highest-value growth path:
Identifying your IMPACT Offering
Which specific commercial service provides the best margin, attracts ideal clients, and drives repeat business
Defining your IMPACT Customer
The exact decision-makers who value your work most and provide optimal lifetime value
Creating targeted Prospect Magnets
Case studies, guides, and content specifically designed to attract these high-value commercial prospects
Optimizing for conversion
Fixing the critical barriers identified in this audit (missing CTAs, no social proof, poor mobile experience)
Dominating the right channels
Focusing on where your IMPACT Customer actually searches rather than being everywhere
