Claris Design BuildSEO Audit
Comprehensive analysis of your digital presence across four key markets: West Hartford, Newton, Charlotte, and Salt Lake City.
Overview
This comprehensive SEO audit evaluates Claris Design Build's digital presence across four key markets: West Hartford, Newton, Charlotte, and Salt Lake City. The analysis reveals strong performance in design-build keywords but significant gaps in commercial construction visibility, representing untapped revenue opportunities.
Key Findings
Local SEO Performance
Mixed results across markets
Strengths
- •Excellent GBP rankings for "design build contractors" (positions #1-1.2 across markets)
- •Strong Google Business Profile optimization in core markets
Critical Gaps
- •Poor visibility for commercial construction keywords (avg. position #17-20)
- •Zero presence in Salt Lake City for some high-value commercial terms
- •Missing higher-margin commercial construction opportunity
Website Conversion Issues
5 critical barriers identified
- 1.Missing prominent call-to-action above the fold
- 2.No social proof (testimonials/reviews absent)
- 3.Dense, text-heavy content reducing mobile engagement
- 4.Weak value proposition lacking clarity
- 5.Poor mobile experience with small clickable areas
Critical Bug:
Non-functional "Contact Us to Learn More" button on Newton location page
Backlink Profile
Mixed quality distribution
Mixed quality distribution with several low-value links (scoring 1.0-2.3) potentially dragging down domain authority. Opportunity exists for strategic, high-authority link placement (3.0+ scores) to accelerate organic growth.
View Detailed AnalysisTechnical SEO
Strong overall health
7,283 pages successfully indexed
Minor optimization opportunities:
- •47 missing alt text instances
- •7 orphaned pages
- •71 oversized images
5K's ProfitPaths® Approach
Rather than generic SEO tactics, identify the highest-value commercial service offering paired with the most profitable customer segment, then build targeted local SEO strategies to dominate those commercial search results in priority markets.
Expected Impact:
More targeted commercial traffic + higher conversion rates = measurable revenue growth from higher-margin projects with longer client tenure.